Saturday, July 25, 2009

Making the Most of the Web to Promote Our Mission and Obtain Resources for SEM Link

One of the reasons that the world has become global is because the internet has removed the geographical divide that did not allow us to connect with one another. No matter what part of the world you live in, you can connect with people in other parts of your city, your state, your country and the world. But have we really made the best use of the internet to achieve both our personal and professional goals. I'll admit that I haven't truly tapped into all the web can provide for me as a social entrepreneur to promote the mission of SEM Link and obtain the resources that we need to achieve our mission.

An advisory board member and I were discussing ways that we can increase our web presence as an organization. Our first steps were to reevaluate our website, which is our number one web tool for promoting the mission of the organization and obtaining resource, it is defining who we are as an organization and obtaining the resources that you need. In reevaluating our website, we discovered that it wasn't the best representation of our organization; therefore we have been on a website development project. Our new website will launch next month and I'm so excited because we have created a interactive website that not only describe who we are and what we do, but has a special tailored message for all of our target markets (K-12 students, parents and educators, volunteers, individual donors, corporate partners) as well as shows what our niche is as an organization in math and science education. The other part of our website was creating a facebook group for the organization. We have been posting pictures and events on this group and the size of our group is growing everyday. But we really do need to kick it up a notch and maximize how we utilize this free marketing and advertising tool to build an online community for the organization. Finally, this blog how to I get myself to blog on a more consistent and regular basis and increase the number of followers that we have.

So these next few months I am going to be on a mission to make the most of the use of the internet to promote the organization and obtain resources for the organization. My goal is to utilizing social networking and other online tools to increase the number of people that know who we are and what we do. Using a tool that a friend told me about www.prlog.com, which is a free online resource for distributing press releases online. Writing more articles on online magazines both in the educational field and outside of it. Promoting SEM Link more on the social networking groups that I am on through facebook.

I know that these last two blogs haven't necessarily been directly related to the mission of SEM Link. However, SEM Link is a business even though it is a non profit organization. Therefore I run it like business and divide my efforts to creating and developing quality programs that help us achieve our business; but we can't do that if we don't handle our business and do what we need to do to allow the SEM Link to become a sustainable organization "promotes student achievement and career in math and science for K-12 students" for years to come.

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About SEM Link

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Science, Engineering and Mathematics Link, Inc. (SEM Link), a tax-exempt nonprofit organization, was founded in 2004 on the premise that exposure to members of the science, engineering and mathematics (SEM) communities is critical to student development in math and science. Our mission is to promote student achievement and career exploration in math and science while increasing student exposure to the science, engineering and mathematics communities and enhancing resources that are available at local schools and community organizations. Our two core programs, Math and Science Career Academy and Experimental Design Program, provide students with an opportunity to develop their math and science skills by enhancing the classroom learning experience and teaching them skills that are transferable to other areas of life. We recruit students and professionals for our programs that have backgrounds in science, technology, engineering and mathematics.