Creating A New Image and Defining a Brand for New Opportunities

At some point in order to get ensure its sustainability and growth as an organization, every business has to create a new image and define its brand. This goes for non profit organizations as well because your image and brand determines if you will obtain the resources needed to achieve your mission. SEM Link is currently in the process of creating a new image and defining our brand, doing that doesn't change who you are and what you do as an organization, but how you communicate the message of who you are and what you do.

We are creating a new image, by first creating a website that clearly communicates to all of our different audiences each having a crafting message based on their role or potential role within the organization. Secondly, we are showing that we are a green and an operational efficient organization by making all of our application and donation process online and automated. The use of automated online application not only reduces the waste from paper, but creates an automatic database for us to keep records of our clients, donors and volunteers.

Finally, the whole purpose and goal of creating a new image and defining our brand is to create new opportunities for SEM Link and the students that we serve. When you clearly communicate who you are and what you do, it provides new opportunities to attract donors, volunteers and partnerships. Which will ultimate lead to more resources to create new opportunities to impact more children and "unveil potential through exposure".